UK sees rise in young adults embracing sobriety

A significant shift in drinking habits is emerging in the UK, particularly among young adults. According to Drinkaware, 23% of UK adults do not drink alcohol—a figure that has remained steady since 2011.

However, a YouGov survey highlights a growing trend among the 18–24 age group, with 39% identifying as non-drinkers, making them the "most sober" demographic in the country. Additionally, 44% of young adults reported consuming low or non-alcoholic drinks, marking a 13% increase from 2022.

The popularity of low and zero-alcohol beverages has surged across the UK, with sales of these drinks rising by 7% in 2023 alone, according to industry reports. Market analysts project the global low and no-alcohol beverage market could grow by over 30% by 2026, reflecting changing attitudes toward alcohol consumption.

Experts suggest this shift could be linked to a desire for healthier lifestyles, evolving social habits, and the expanding range of sophisticated low-alcohol options on the market. Drinks such as alcohol-free beers, wines, and mocktails are becoming mainstream, offering alternatives for those seeking moderation.

The UK's NHS continues to advise adults to limit alcohol consumption to no more than 14 units per week, a message that aligns with the growing movement toward reduced or zero-alcohol lifestyles.